Resume

Strategic marketing executive with a proven track record of driving growth through data-informed product positioning, customer lifecycle programs, and high-impact go-to-market strategies. Experienced in leading global, cross-functional teams to deliver scalable marketing systems and product adoption across B2C and B2B2C environments. Known for aligning brand and product strategy with revenue goals—consistently exceeding KPIs, improving retention, and accelerating pipeline value.

Work Experience

01.2025 - Present

John Knox Ranch

Advisory Board Member

Offer a collaborative, insight-driven approach to helping John Knox Ranch expand its visibility, strengthen community relationships, and align messaging with its core values. Passionate about nurturing inclusive spaces that foster connection with nature, personal growth, and spiritual formation. Shares decades of executive leadership in brand strategy, product positioning, and cross-functional alignment, with a focus on impact, clarity, and long-term stewardship.

08.2024 - Present

Whole Foods Market (Amazon)

Head of Product Marketing

eCommerce

Leading go-to-market strategy and subscription growth for Whole Food Market's delivery and pickup business. Partner with core Amazon stakeholders, research, and channel marketing teams to shape roadmaps, optimize performance, and deliver business results.

Defined and secured executive alignment on 2025 Product Marketing Strategy within 30 days of hire.
Surpassed full-year subscription revenue goals by October, ultimately exceeding FY targets by 38%.
Leading WFM's first multichannel lifecycle marketing program to reduce churn by 20% and increase LTV through omnichannel engagement.

06.2023 - Present

Fractional CMO

Seasoned fractional CMO with a strong record of helping growth-minded local businesses elevate their marketing strategy, strengthen brand positioning, and drive measurable business outcomes. Partnering directly with founders, CEOs, and executive teams to develop GTM strategies, optimize customer funnels, and translate business goals into actionable plans.

01.2023 - 06.2023

data.ai

Senior Director

Global Brand & Product Marketing

Oversaw brand and product marketing strategy across global teams in a high-growth, B2B SaaS environment. Partnered with sales, product, and content teams to drive adoption of AI-powered analytics solutions.

Launched company's first unified brand architecture, powering six major product launches in six months.
Drove $10M in sales pipeline in one quarter through integrated GTM and demand gen strategy.
Simplified technical AI/ML capabilities into audience-focused narratives that improved market penetration and customer acquisition.

10.2021 - 11.2022

Twitter

Director

Brand & Product Marketing

Led brand, product, and performance marketing strategy for Twitter's core advertising business, responsible for the majority of company revenue.

Rebuilt the copywriting and creative function to align with B2B and B2C vertical needs, strengthening ad revenue continuity.
Developed multi-product positioning frameworks to maintain messaging cohesion across cross-functional teams.
Applied research and experimentation frameworks to improve creative strategy and resource allocation.
Championed team retention through transparent leadership during major restructuring--resulting in 0% organic attrition.

10.2014 - 06.2021

Electronic Arts (EA)

Senior Director

Held multiple senior executive roles driving innovation, transformation, and growth across EA's mobile and online gaming portfolios.

Senior Director, Strategy & Operations | 04.2019 - 06.2021

Orchestrated global operations for EA mobile, guiding roadmap optimization and post-acquisition integration
Designed and scaled distributed work model during major organizational shifts, maintaining productivity and morale.
Produced global virtual events for 2,000+ employees across myriad time zones.

Senior Director, Product Development | 08.2018 - 04.2019

Managed 130-person global team through high-stakes change initiatives, improving team health scores by 30%.
Drove milestones delivery through structured feature prioritization and scope management.
Re-established critical IP partnerships through diplomatic brand stewardship.

Senior Director, Product & Marketing | 05.2017 - 08.2018

Oversaw a $70M online gaming subscription service, managing a cross-functional team of 80 developers, marketers, UX/UI and product managers.
Successfully shifted 80% of revenue from legacy platforms to more sustainable infrastructure, reducing costs by 50%.

Director of Marketing & Product Marketing | 10.2014 - 05.2017

Managed a team of 18 performance marketers, product managers, community managers, and UX managers.
Led performance, lifecycle, and product marketing for EA Mobile portfolio, delivering a 20% y/y lift in ARPS.
Launched EA's first mobile GTM strategy, ensuring cross-functional alignment with product dev milestones and platform promotion.
Developed KPI-driven monetization strategies and app store optimization, sustaining top 10 category rankings.

Earlier Career Highlights

Southwest Airlines
Marketing Manager | 12.2008 - 10.2012

Led high-visibility, multi-agency marketing campaigns, supporting award-winning brand campaigns and customer acquisition.
Developed lifecycle marketing for Rapid Rewards program, securing executive-level buy-in across cross-functional departments.

Gap Inc.

CRM & Performance Marketing Strategist | 03.2006 - 10.2008

Executed segmentation-driven lifecycle marketing across Gap, Banana Republic, and Old Navy.
Drove traffic and growth via affiliate marketing and SEO for Piperlime.com

Electronic Arts (EA)

Product Marketing Manager | 01.2000 - 03.2006

Directed cross-platform GTM for franchises like Harry Potter, The Lord of the Rings, The Simpsons, Star Wars, and The Godfather.
Managed licensing relationships with Warner Bros, the Tolkien Estate, J.K. Rowling's literary company, and other major entertainment brands.