Skills & Strengths

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Skills & Strengths

01.

Team Management

When it comes to leadership, my philosophy is happy people do great work. And for people to do great work, they need to feel and be empowered as the experts they are. As a people leader, my role isn't to be the best at everything -- that's why we have teams. Instead, I believe team leadership is about being the strongest champion for a team versus the smartest person in the room. > Team goal-setting, measurement, reviews > Mentorship, 1:1s, team meetings > Entry / mid / senior-level direct reports > Management of global and domestic teams from five to over 100 > Organizational planning, reduction in force, change management

02.

Strategic Marketing

From chartering consumer research and conducting market analyses for product launches at Electronic Arts, to crafting clearly articulated creative briefs and managing national advertising & marketing campaigns for Southwest Airlines, my brand and product experience spans multiple industries, touching myriad B2C and B2B brands and products. > Brand & product marketing at companies with global scale > Traditional and digital marketing > Fully integrated campaign strategy & execution > Research, data analysis, interpretation and application > SaaS, Social, Entertainment, Tech, Travel, Retail

03.

Data Storytelling

Manipulating pivot tables, SQL queries and Tableau are one thing. Interpreting the resulting data into understandable, actionable narratives is another. The ability to frame powerful stories with data has helped me save jobs, turn businesses around, and take under-represented audiences from inconsequential to monumental. > Data analysis | Pivot tables, SQL, Tableau > Data interpretation, articulation, application > Data visualization > Narrative

04.

Brand Management

Great brands are more than a juicy logo. They're a promise. In my career, I've had my arms around meticulous brands from franchises like Harry Potter and The Lord of the Rings, and gold standards like Southwest Airlines and The Gap. And I've built brand scaffolding and standards for start-ups like data.ai (formerly App Annie and now Sensor Tower) and tech companies like Twitter. > Entertainment | Harry Potter, The Lord of the Rings, The Godfather, Monopoly, Scrabble, Risk, Star Wars, The Simpsons > Retail/eCommerce | The Gap, Old Navy, Banana Republic, Piperlime, Pogo.com > Travel & Leisure | Southwest Airlines > Saas/Tech/Social | Twitter, Dell, Nokia, data.ai (formerly App Annie, now Sensor Tower) > Food & Beverage | Tecate, Dos Equis, Dr Pepper / 7Up, Snapple, Carlsberg, Boddington's, Leffe, Höegarden, Dairy Queen

05.

Agency Management

My career began as a copywriter, so I know the key to a great client/agency relationship is a solid creative brief. The content of a brief is critical, but even more important is ensuring anyone who provides feedback on the creative output has approved the creative input ... before the work starts. At the end of the day, if something's off with the work, there's something off with the brief. Quality in, quality out ... it's a thing. > Creative strategy > Creative briefs | Authoring, briefing, creative concepting > Concept pitches, feedback > Campaign management Feedback, revisions > Production and budget management