Beth Anne Smith
Hello

​I'm a product and brand marketing executive with a track record of driving growth through brand strategy, product marketing leadership, and go-to-market (GTM) execution. I've led global teams of 15–130 and owned multimillion-dollar P&L programs across tech, eCommerce, gaming, and CPG—including senior roles at Amazon (Whole Foods Market), Twitter, data.ai, and Electronic Arts.
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I specialize in aligning brand and product vision with customer insight and business outcomes—owning full product marketing leadership from positioning and messaging to lifecycle strategy, demand generation, and campaign execution.
My work has delivered outsized results, including 38% year-one growth for Whole Foods' eCommerce and grocery subscription services, $10M+ in pipeline growth in six months at data.ai, and improved retention for EA’s mobile games through restructured marketing teams and cross-functional alignment.
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Known for scaling high-performing teams, I bring a combination of data-informed storytelling, creative clarity, and operational discipline to help companies grow with intention and authenticity.
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Let's talk.
When I'm not working ...
Knitting
Yoga
Baking
Volunteering
Momming
Travel
Writing
Walking the Dog
Church Stuff
Disco
Tarot Reading
Cooking
Reading
Piano
Endless Laundry
Bird Watching
Working
1970s Thrifting