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Hello

Picture of Beth Anne Smith

​I'm a product and brand marketing executive with a track record of driving growth through brand strategy, product marketing leadership, and go-to-market (GTM) execution. I've led global teams of 15–130 and owned multimillion-dollar P&L programs across tech, eCommerce, gaming, and CPG—including senior roles at Amazon (Whole Foods Market), Twitter, data.ai, and Electronic Arts.

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I specialize in aligning brand and product vision with customer insight and business outcomes—owning full product marketing leadership from positioning and messaging to lifecycle strategy, demand generation, and campaign execution.

 

My work has delivered outsized results, including 38% year-one growth for Whole Foods' eCommerce and grocery subscription services, $10M+ in pipeline growth in six months at data.ai, and improved retention for EA’s mobile games through restructured marketing teams and cross-functional alignment.

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Known for scaling high-performing teams, I bring a combination of data-informed storytelling, creative clarity, and operational discipline to help companies grow with intention and authenticity.

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Let's talk.

When I'm not working ...

Knitting

 Yoga

Baking

Volunteering

 Momming

Travel

Writing

 Walking the Dog

Church Stuff

Disco

 Tarot Reading

Cooking

Reading

Piano

Endless Laundry

Bird Watching

Working

1970s Thrifting

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