Beth Anne Smith
Education
The University of Texas at Austin
Bachelor of Science
Advertising
Accepted to UT's Advertising Creative Sequence where I worked for two years on a portfolio with a specialization in copywriting, while also graduating with a degree in Advertising.
Master of Arts
Advertising
4.0 GPA
THESIS
An exploratory study examining different attitudes toward online advertising and video games.
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ABSTRACT
The purpose of this research is to assess the different attitudes various segments have toward online advertising and video games. It is theorized that varying attitudes toward online advertising and video games exist between segments due to each group's point of reference. The segments analyzed in this study were Consumers of online advertising and video games, Producers of advertising, and Producers of video games. Data was collected and analyzed within and between the three above-mentioned groups in an attempt to discover statistically significant trends and patterns validating the hypothesis driving this research.